
ROVE Collective
An arts and community platform bridging creativity, wellness, and social impact through live experiences — from GRAMMY Week to grassroots pop-ups.
April 30 · Huerto Roma Verde · Mexico City
A curated cultural side experience during Sundance CDMX week — film, music, wellness, and community in one immersive day and night at Huerto Roma Verde.
Sundance Mexico City
FLOW CDMX is an independent cultural gathering running parallel to Sundance CDMX — celebrating the future of film, creativity, and conscious culture in Mexico. On April 30, Huerto Roma Verde becomes a meeting ground for filmmakers, artists, media, musicians, wellness leaders, founders, and cultural producers for a fully immersive day-to-night experience.
Expect screenings, recorded conversations, live interviews, music, DJs, and community-led moments — including panels, a cacao circle, breathwork, Ecstatic DANZ, and FlowBond activations. The tone is intimate, elevated, and human: less “conference,” more living room for culture.
The positioning is creativity, consciousness, and collaboration — a platform that highlights emerging voices, strengthens cross-border connections (Mexico, the US, and beyond), and creates meaningful opportunities for sponsors, media, and partners who care about high-trust audiences.
A portion of the gathering supports Yelapa Foundation and Festival de Cine Consciente — initiatives focused on social impact, storytelling, and community-forward culture.
Partners
The network behind the experience.

An arts and community platform bridging creativity, wellness, and social impact through live experiences — from GRAMMY Week to grassroots pop-ups.

A creative ecosystem connecting artists, entrepreneurs, and innovators across music, art, media, wellness, and technology — now active from LA to CDMX.

A global film-and-community network hosting industry-facing experiences across major cities, built for storytellers who move culture.

A Puerto Vallarta-rooted community helping people find their flow through experiences, culture, and retreats across the region.

A traveling cultural platform uniting cinema, sustainability, and community — built for ecological awareness and collective healing.

A foundation protecting Planet Earth through culturally rooted, regenerative projects within Indigenous communities — starting in Yelapa.

Social infrastructure for purpose-driven collaboration across culture and technology.

A movement protocol weaving music, embodiment, and collective presence.
Team

Founder, ROVE Collective · Producer & experiential marketer
Michelle is the founder of ROVE Collective and co-founder of The Box Collective. She’s a multidisciplinary artist and producer with 18+ years in festivals and 12+ years in experiential marketing — with agencies and brands spanning Refinery29, VICE, Render Event Design, iheartcomix, and A-OK Collective.

Founder, FlowBond · Social architect
Steph Ferrera designs systems where human experience becomes value. An architect of new economies at the intersection of technology, culture and human coordination, focused on the tokenization of real-world assets and experiences, and on building infrastructures for human thriving at scale.

Producer · Host · Voice talent
A multidisciplinary artist at the intersection of performance and mass communication — trained in Performing Arts at Universidad de Guadalajara.
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DJ · Producer · Creative director
Electronic music DJ and producer with a focus on immersive experiences and lighting design — creative director of Sexico City Camp at AfrikaBurn.

Documentary filmmaker · Cinematographer
Published work includes National Geographic, The Washington Post, The New York Times, and UN agencies. Creator of RIVUS — cinema of territory, memory, and environmental urgency.

Producer · DJ · Experience designer
She produces events in rare destinations like Careyes and Cuixmala — integrating aesthetics, logistics, and hospitality for global figures and brands.

Fashion & experience producer
17+ years across logistics, creative direction, and production for runways, editorial campaigns, fashion films, and brand experiences — from NYFW/LFW to Dior Cruise 2023 in Mexico.

Filmmaker · Founder, Ermantourage
Virginia Beach born, Hollywood raised. Founder of Ermantourage — a career built around bringing people together through story. Named a “Top Networker in Hollywood” by The Huffington Post at 26.
A selection of the talent shaping Flow. Full curation announced in the coming days.

Filmmaker · Singer-songwriter · Rapper
Nearly two decades in the industry fusing hip hop with the sonic landscapes of northern Mexico — forging Trapteño as both sound and story with regional roots and global ambition.

Artist · Violinist · DJ
A Caribbean-American multi-genre violinist/DJ, curator, activist, and educator — from Carnegie Hall to the GRAMMYs, redefining what live performance can mean in community.
+ More soon
Impact
Organizations we’re supporting through this event.

Protecting and honoring Planet Earth through cultural and regenerative projects within Indigenous communities — beginning in Yelapa with the intention to grow globally.

A traveling cultural platform uniting cinema, sustainability, and community. The 8th edition takes place in November in Mexico City — cinema as a catalyst for ecological awareness and collective care.
The full day's program will be announced soon.
Tickets
Pricing in Mexican Pesos (MXN). Limited capacity.
$333 MXN
At door: $400 MXN
Full-day access to programming at Huerto Roma Verde — screenings, conversations, music, and community moments.
Drinks included
$777 MXN
At door: $850 MXN
Includes drinks at the event and directly supports production and social impact. For guests who want to go deeper and help the project scale with intention.
While checkout goes live, leave your details and we will send you the direct purchase link as soon as it is ready.
To purchase or request an invoice, email events@flownation.world. A secure online checkout link will be added here as soon as it’s live.